Privacy policy

Last updated: 8 February 2026

Crumb Avenue (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and share your information when you use our website, create an account, download materials (including free content), or make a purchase.

By accessing or using the website, you agree to this Privacy Policy. If you do not agree, please do not use the Site.

 

1. OVERVIEW

This website (the “Site”) provides digital cake topper tutorials, downloadable templates, and a Basics & Tips library.
All products are digital. No physical goods are shipped.

This Privacy Policy should be read together with our Terms of Service, which govern how the Site and Content may be used.

 

2. INFORMATION WE COLLECT

We collect information in two main ways:

A) Information you provide to us directly

When you use the Site, you may provide the following information:

  • Account information
    • Email address (required)
    • Optional password (if you choose to set one)
    • Optional name
  • Authentication data
    • One-time passcodes (OTP) sent to your email for login and verification
      (We do not store OTPs beyond what is technically necessary for authentication.)
  • Purchase information
    • Records of products or plans purchased
    • Transaction IDs and payment status
      (We do not receive or store full card details.)
  • Communications
    • Emails you send to us
    • Support requests or other messages

You always know when this data is being collected because you actively provide it (e.g. registration, checkout, contact forms).

 

B) Information collected automatically (usage & technical data)

When you use the Site, we may automatically collect technical and usage information, such as:

  • Browser type and version
  • Operating system
  • Device type
  • IP address (processed in a limited and security-focused manner)
  • Pages visited and actions taken on the Site
  • Referring URLs and traffic sources

This data does not directly identify you and is used for analytics, security, and Site improvement.

We may process IP addresses and related technical data, which may indicate an approximate location such as country or city. We do not collect or use precise location data (such as GPS location).

Certain network configurations, including the use of VPNs or proxy services, may affect how the Site functions or how content is delivered.

 

3. HOW WE USE YOUR INFORMATION

We use your information only where necessary and appropriate to:

  • Create and manage your account
  • Verify your identity and secure access (including OTP login)
  • Provide access to purchased or free digital content
  • Process payments and help prevent fraud
  • Send service communications about your account, purchases, access, or security
  • Provide customer support
  • Improve the performance, security, and usability of the Site
  • Comply with legal obligations and enforce our Terms of Service

We do not sell or rent your personal data.

Marketing emails (optional)

If you opt in (e.g., by ticking an unticked checkbox on the Site), we may send you marketing emails such as:

  • Practical tips (including template and sugar-modelling tips)
  • New tutorial releases/updates and important site updates
  • Occasional bonuses (such as bonus template add-ons)
  • Occasional offers or reminders

You can unsubscribe at any time using the link in the email footer (or by updating your preferences where available). If you unsubscribe from marketing, we may still send essential service emails (e.g., OTP emails and purchase confirmations).

 

4. PAYMENTS & PAYMENT PROVIDERS

Payments are processed securely through Stripe and PayPal, and may include additional methods such as credit/debit cards, Apple Pay, or Google Pay depending on your device and location.

  • We do not store your full payment card details.
  • Payment providers may store certain information in accordance with their own privacy policies.
  • We only receive confirmation of payment status and basic transaction information.

 

5. COOKIES & SIMILAR TECHNOLOGIES

We use cookies and similar technologies (“Cookie Technologies”) to operate and improve the Site.

Types of cookies we use:

  • Session cookies
    Temporary cookies that expire when you close your browser.
  • Persistent cookies
    Stored for a longer period to remember preferences and improve user experience.
  • First-party cookies
    Set by Crumb Avenue to ensure the Site works correctly and securely.
  • Third-party cookies
    Used for analytics and performance monitoring (e.g. Google Analytics).


Other technologies

We may also use:

  • HTML5 local storage
  • HTML5 session storage
  • UTM parameters (to understand traffic sources)

You can control cookies through your browser settings. Disabling cookies may affect Site functionality.

 

6. ANALYTICS

We use Google Analytics to understand overall site usage and improve the Site. This data is reviewed in aggregate and is not used to identify individual users.

You can opt out of Google Analytics tracking using Google’s official opt-out tools.

 

7. DATA SHARING & DISCLOSURE

We may share your data only in the following limited situations:

A) Service providers

We work with trusted third parties to operate the Site, such as:

  • Hosting providers
  • Payment providers
  • Email and authentication services
  • Analytics providers

These providers only process data on our instructions and for legitimate business purposes.


B) Legal requirements

We may disclose information if required to do so by law, court order, or regulatory authority, or to protect our rights, Content, users, or the integrity of the Site.

We never sell your personal data.

 

8. DATA STORAGE & SECURITY

Your data is stored on secure servers operated by trusted service providers.
We use reasonable technical and organisational measures to protect your personal data.

However, no internet transmission is ever 100% secure. While we take security seriously, we cannot guarantee absolute security of data transmitted online.

 

9. DATA RETENTION

We retain personal data only for as long as necessary to:

  • Provide access to your account and purchases
  • Comply with legal and accounting obligations
  • Enforce our Terms of Service
  • Resolve disputes

You may request deletion of your account. We may retain certain information where required by law or for legitimate business purposes (such as accounting or dispute resolution).


10. YOUR RIGHTS

Depending on applicable law, you may have the right to:

  • Request access to your personal data
  • Request correction of inaccurate data
  • Request deletion of your personal data
  • Object to or restrict certain processing
  • Request data portability
  • Withdraw consent where processing is based on consent

To protect your privacy, we may need to verify your identity before fulfilling requests.

 

11. LINKS TO THIRD-PARTY SITES

The Site may contain links to third-party websites.
We are not responsible for their content, privacy practices, or policies.

 

12. CHILDREN’S PRIVACY

The Site is not intended for children under 13. Users aged 13–17 may only use the Site under parental or legal guardian supervision, as stated in our Terms of Service.

 

13. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time.
The most current version will always be posted on the Site with the updated date.

By continuing to use the Site after changes are posted, you acknowledge the updated Privacy Policy.

 

14. GOVERNING LAW

This Privacy Policy is governed by the laws of the United Arab Emirates.

 

15. CONTACT

If you have any questions about this Privacy Policy or how your data is handled, please contact us via the contact form available on the Site.